# Innee

Case study by Click Worthy, a web design and development company in Coimbatore, Tamil Nadu, India (https://clickworthy.in/).

- Case study URL: https://clickworthy.in/case-studies/innee/
- Client: Innee
- Industry: Clean Body Care
- Service: WooCommerce Store Design and Development
- Platform: WordPress + WooCommerce
- Project year: 2024

## Summary

Click Worthy designed and built the WooCommerce store for Innee, a clean, vegan and cruelty-free body care brand. The store sells Innee's body butters to customers in several countries, with multi-currency pricing, free shipping, order tracking and ingredient-led storytelling.

## Project brief

Innee is a body care brand built on a simple idea: bodycare is skincare. Its body butters, including Bare, Nue Nu and the Bundle Me Up set, are clean, vegan and cruelty-free, made with ingredients such as argan oil, jojoba oil, acerola and camu camu fruit extracts, peptides and vitamins C and E. The brand needed an online store that looked as premium as its products and could sell to customers outside India.

## Challenges

Innee sells a focused range of premium products to an international audience, so the store had to feel like a polished beauty brand rather than a generic shop, show prices in the currency each customer understands, and make the case for body care as seriously as facial skincare. With only a few products, every page had to work hard to explain the ingredients and build trust.

## Solution

Click Worthy designed and developed a WordPress and WooCommerce store with Elementor:A clean, minimal beauty-brand design led by the line "Hydrate, Protect, Nourish your Body" and the brand idea "Bodycare is Skincare".A currency switcher for US dollars, Singapore dollars, Australian dollars, Indian rupees, Malaysian ringgit and euros.Product pages for each body butter, grouped by benefit (Nourish, Brighten and Bundle), with quantity selectors and add to cart.A "Vital Ingredients" section that explains what goes into every product, plus customer reviews.A free-shipping banner across the store and a Track Order page so customers can follow their delivery.A newsletter signup to build the brand's customer list.

## Results

Innee now has an online store that matches the quality of its products and sells to customers in several countries in their own currency. Shoppers can learn exactly what is in each body butter, read reviews, order with free shipping and track their delivery, and the brand can grow its email list from the same site.