Arura Foods

Case Study: Arura Foods

Project Excerpt

Click Worthy designed and built the WooCommerce store for Arura Foods, the consumer brand of Arura Oil Mills in Ariyalur district, Tamil Nadu. The store sells traditional chekku (cold-pressed) oils, dry fruits and nuts, palm-jaggery sweets and gift boxes, with a quick-order page, a mobile shopping bar and WhatsApp support built in.

Project Year: 2025

Features

WooCommerce Store

Multi-Size Product Variants

Quick Order Page

Mobile Shopping Bar

WhatsApp Support

First-Order Discount

Industry

Cold-Pressed Oils and Dry Fruits

Service

WooCommerce Store Design and Development

Platform

WordPress + WooCommerce

Project Timeline

2025

Project Brief

Arura Foods is the consumer brand of Arura Oil Mills, based in Ariyalur district, Tamil Nadu. It makes traditional chekku (cold-pressed) coconut, groundnut, sesame and castor oils, and sells dry fruits and nuts, palm-jaggery sweets such as karupatti kadalai mittai, mountain honey and festive gift boxes, all made without preservatives, artificial colours or additives. The brand needed an online store to sell its full range directly to customers across India.

Challenging

Arura’s products are everyday staples, so the store had to make buying and reordering quick, especially on a phone, while still explaining what makes traditional chekku oil different from refined supermarket oils. The catalogue mixes oils sold in several pack sizes with sweets, dry fruits and gift boxes, so it also had to stay simple to browse. And for a food brand in Tamil Nadu, many customers want to ask a question on WhatsApp before they order.

Solutions

Click Worthy designed and developed a WordPress and WooCommerce store with Elementor:

A warm, food-led design in the brand’s yellow and green, with a “Traditional Taste of Home” hero and photography of the oils and seeds.
Clear categories for Pure Chekku Oils, Dry Fruits and Nuts, Healthy Foods, Combos and Gift Boxes, with a price filter and sorting.
Products sold in multiple pack sizes with sale pricing, plus “Best Seller” and “Trending” badges on the most popular oils.
A Quick Order page so repeat customers can place an order in a few taps.
A trust and offer strip on every page: 10% off the first order, orders shipped within 24 hours, secure payment and shipping across India.
A mobile bottom bar with Phone, WhatsApp, Shop and Account buttons, a WhatsApp broadcast group for offers, plus FAQs, customer testimonials and clear shipping and refund policies.

Results

Arura Foods now sells its full range online, from a single bottle of chekku oil to festive gift boxes, through a store its team manages from WordPress. Customers can browse by category, reorder quickly from the Quick Order page or the mobile shopping bar, and reach the brand on WhatsApp whenever they have a question, with the first-order offer and 24-hour dispatch promise visible on every page.

Review By Client

Arura Foods

Transparency, Innovation, and Creativity

Selling Food Products Online?

Click Worthy builds WooCommerce stores for Tamil Nadu food brands that make ordering and reordering easy. Talk to us about your store today.