Sreshta Naturals

Case Study: Sreshta Naturals

Project Excerpt

Click Worthy designed and built a custom Shopify store for Sreshta Naturals, a clean-cosmetics brand whose hair oil, shampoo, Kumkumadi Thailam and bath salts are formulated in small batches by Ayurvedic practitioner Swetha Sindwal. The store tells the founder’s story, explains every ingredient and makes it easy to buy or ask Swetha directly on WhatsApp.

Project Year: 2026

Features

Custom Shopify Theme

Ingredient-Led Product Pages

Catalogue Filters by Category

Founder Story and Journal

WhatsApp Consultation Buttons

Sticky Add-to-Cart Bar

Industry

Ayurvedic Skin and Hair Care

Service

Shopify Store Design and Development

Platform

Shopify (Custom Theme)

Project Timeline

2026

Project Brief

Sreshta Naturals is a Bengaluru clean-cosmetics brand founded by Swetha Sindwal, an Ayurvedic practitioner with 12 years of experience who formulates every batch personally. The range covers Herbal Hair Oil, a sulphate-free Herbal Shampoo, Kumkumadi Thailam facial oil and aromatic Bath Salts, all made without sulphates, parabens or mineral oil and shipped across India. The brand needed an online store that felt as considered as the products themselves.

Challenging

Clean beauty is a crowded category, and most brands make similar claims. Sreshta’s real difference is the practitioner behind the formulations and the transparency of its ingredients, so the store had to tell that story clearly without slowing down the path to purchase. It also had to speak to a specific customer: the woman who reads the label before she reads the reviews, and who wants advice from a real person rather than a chatbot.

Solutions

Click Worthy designed and developed a custom Shopify theme for the brand:

A calm, editorial look with deep forest tones, copper accents and elegant italic serif headlines that reflect the brand’s “Nurture Through Nature” philosophy.
A homepage that leads with the brand’s promises (practitioner-formulated, transparent ingredients, no sulphates, parabens or mineral oil, and pan-India shipping) and “Does any of this sound like you?” entry points for different customer concerns.
A catalogue with Hair Care, Skin Care, Wellness and Dental Care filters, where every product card lists its key herbs, such as Bhringraj, Amla, Fenugreek, Neem and Sesame for the hair oil.
Product pages with the story behind each formula, “What’s inside” ingredient tags, size and fragrance variants, trust badges and a sticky add-to-cart bar.
A founder page and the Practitioner’s Journal, where Swetha writes about hair care, skin care and wellness.
WhatsApp buttons throughout the store so customers can talk to Swetha directly before they buy.

Results

Sreshta Naturals now has a store that sells the way Swetha practises: personally and transparently. Customers can see exactly what is in each product, read the reasoning behind every formula, and move from the journal or founder story straight to a product page, a WhatsApp conversation or checkout. Because it is built on Shopify, the Sreshta team can update products and journal posts easily as new formulations join the range.

Review By Client

Sreshta Naturals

Transparency, Innovation, and Creativity

Launching a D2C Brand on Shopify?

Click Worthy designs custom Shopify stores that tell your brand’s story and make buying easy. Talk to us about your store today.