Zingaro Store

Case Study: Zingaro Store

Project Excerpt

Click Worthy partnered with Zingaro Stores, a backpacks and accessories brand, to create a custom WordPress website on WooCommerce. The project involved building a modern, user-friendly site with features such as custom cart and checkout pages, upsell and cross-sell functionality, a tailored customer dashboard, and WhatsApp order notifications.

Project Year: 2024

Features

Custom Design
Upsell and Cross-sells
Custom Customer Dashboard
Custom Cart, Checkout, and Thank You pages
WhatsApp order notifications
Custom Product fields
Industry

Backpacks and Accessories

Service

Website Design and Development

Platform

WordPress / WooCommerce

Project Timeline

Project Brief

Zingaro Stores, a growing business specializing in backpacks and accessories, approached Click Worthy to create a unique and fully functional e-commerce website. The aim was to enhance user experience with personalized shopping features and streamline the buying process for customers. The project involved building a site that reflected the brand’s identity while providing advanced functionality, such as custom product fields for showcasing various backpack configurations, upsell and cross-sell features, and seamless integration with WhatsApp for order notifications.

Challenging

One of the key challenges was implementing multiple custom features that fit within the WooCommerce platform’s existing structure. Zingaro Stores required a tailored customer dashboard, a seamless upsell and cross-sell system, and a custom checkout flow that reduced cart abandonment. Additionally, the integration of real-time WhatsApp order notifications and handling custom product fields required sophisticated backend work to ensure everything worked harmoniously without impacting site performance.

Solutions

Click Worthy developed a fully custom WordPress website built on WooCommerce, offering all the features requested by Zingaro Stores:

  • A clean, modern design that showcases their products with optimized visuals.
  • A custom customer dashboard allowing users to manage orders, track shipments, and access product history easily.
  • Integration of upsell and cross-sell functionality to increase the average order value.
  • A streamlined checkout process that personalized the customer experience, minimizing steps and reducing cart abandonment.
  • WhatsApp notifications integrated into the order process, allowing customers to receive real-time updates.
  • Custom product fields that allow Zingaro Stores to showcase various product configurations easily.

Results

The new website provided a significant improvement in user engagement and operational efficiency. Zingaro Stores saw a 35% increase in the average order value, thanks to the integrated upsell and cross-sell features. Additionally, cart abandonment rates dropped by 20%, and overall customer satisfaction improved due to the enhanced, user-friendly checkout process. The integration of WhatsApp order notifications resulted in quicker customer interactions and reduced inquiry response times.

Review By Client

Great service by Click Worthy. I have been taking their services from past 1 year now. They are very professional and punctual. Haven’t faced a single challenge working with them. I got my website done along with optimization. Highly recommend if you are looking to build a website from scratch along with optimization.

Ganesh Bhat

Zingaro Store

Transparency, Innovation, and Creativity

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